Finance & markets only · Compliance-screened · Pay per placement
Finance & Markets UGC Specialists.
Bullseye connects finance & markets brands with creators who can talk about money credibly. Post a brief, get matched, and every piece of content clears compliance review before it goes live. No retainer, no minimum spend, no account manager.
For brokers, trading platforms, neobanks, listed companies, crypto exchanges and market commentators.
- T+0Brief posted
- T+1Creator matched
- T+3Draft submitted
- T+4Compliance review
- T+5Placement live
Example record. T+n = business days; timings vary by brief.
01 / Why a marketplace
The creator caliber agencies gate behind five-figure retainers, booked per placement.
Generalist creator platforms treat finance as a filter tag; specialist agencies treat it as a monthly retainer with an account manager attached. Bullseye is the third option.
Bullseye
- Roster specialization
- Finance & markets only
- Compliance screening
- Built into every placement
- Commitment
- Pay per placement, no minimum
- Cost structure
- Per placement
Generalist platform
- Roster specialization
- A tag or filter across every niche
- Compliance screening
- None
- Commitment
- Varies by platform
- Cost structure
- Subscription or take-rate
Specialist agency
- Roster specialization
- Finance-only, but exclusive to that agency
- Compliance screening
- Bolted on as separate legal review
- Commitment
- Five-figure retainer + account manager
- Cost structure
- Retainer
02 / How it works
Brief to live placement, one ledger line at a time.
- 01
Post a brief
Describe the product, the format, the budget and any disclosure requirements. It takes minutes, and there's no sales call on the other side.
- 02
Get matched
We match your brief against a vetted roster of finance-literate creators — people who already talk about investing, trading or budgeting to a real audience.
- 03
Content clears review
Before anything ships, a person — assisted by AI — screens the content against the claims and disclosure rules finance & markets marketing has to live with.
- 04
Placement goes live
You approve, it publishes, you pay for that placement. Run one or run twenty — there's no minimum and no ongoing commitment.
03 / Compliance
Nothing goes live unscreened.
Finance isn't beauty or travel — a creator with the wrong claim in a caption is a real problem for a regulated brand. So screening isn't an add-on here; it's the spine of the platform.
- A person reviews every placement
- Screening is human-reviewed with AI assistance. Scripts and final cuts are read against the claims finance & markets marketing can and can't make.
- A checkpoint, not a queue
- Review is a step inside the placement timeline, priced into the flow — not an external legal loop that stalls your campaign.
- A record you can show your compliance team
- Every placement keeps its clearance record: what was checked, who reviewed it, and when it cleared.
As our body of review decisions grows, screening shifts to an in-house model trained on those decisions. The standard stays; the turnaround shrinks.
04 / Two sides of the ledger
For brands
Agency-grade creators, minus the agency.
- Creators who can talk about spreads, super and stop-losses on camera without a script.
- Compliance screening built into every placement, not bolted on.
- Pay per placement — no retainer, no minimum spend.
- Self-serve after onboarding. No account manager, no monthly call.
For creators
Deal flow you don't have to hunt for.
- Briefs from many finance & markets brands in one pipeline — brands you'd never reach one DM at a time.
- Rates stated up front and paid per placement.
- Compliance review that protects your name as much as the brand's.
- A roster limited to finance — you're not underbid by lifestyle creators.
“We got our first compliance-cleared placement live in under a week — no account manager, no retainer, no back-and-forth with legal.”
Beta preview — placeholder testimonial
05 / Questions
Before you ask.
What happens if a creator makes a claim that shouldn't have gone out?
It shouldn't happen — every placement is screened before it goes live. If something does get flagged after the fact, it comes down immediately, and the clearance record shows exactly who reviewed it and on what basis. Repeated issues affect a creator's standing on the roster.
How fast is turnaround, realistically?
Most briefs get matched within a few days, and compliance review runs alongside the shoot rather than after it — a checkpoint, not a queue. A straightforward placement can go from posted brief to live content inside a week; more heavily regulated briefs take longer to write and clear, and that's normal.
Can I run just one placement, or do I need to commit to a campaign?
One placement is a normal use case, not an edge case. There's no minimum spend, no retainer and no ongoing contract — you pay for what goes live. Run one to test the water, or run twenty in parallel; the mechanics don't change.
Who's actually reviewing content for compliance?
A person, assisted by AI — not the other way around. Reviewers read scripts and final cuts against the claims and disclosure rules that apply to your market category before anything ships. As the review history grows, AI takes more of the first pass, but a human still makes the call.
What platforms/formats do creators publish to?
Mostly Instagram and TikTok, in reel, short-video and photo-post formats — wherever the creator's real audience already is. You set the format in the brief, and we match against creators active on that platform, not just anyone with a following.
Is Bullseye a financial adviser or licensed to give financial advice?
No. Bullseye is a marketplace and compliance layer for creator marketing — we don't provide financial advice, and neither should the content that clears our review. Placements are built around general information and required disclosures, not personalised recommendations.
Ref BE-0001 could be yours
Post your first brief today.
Onboarding takes minutes, briefs are free to post, and you only pay when a placement goes live.